Meaning‐in‐Action: A Theory of Symbolic Causality
Matthew CoetzeeABSTRACT
Theories of social behaviour often acknowledge that action is meaningfully organised, but they remain less precise about how meanings become causally efficacious in practice. This article develops a critical realist account of meaning‐in‐action. I argue that meanings are emergent symbolic formations with conditional causal powers: they are socially produced and interpretively mediated, but once sedimented in institutions, material infrastructures, technologies, embodied dispositions, classifications and relations of power, they can shape perception, evaluation, communication and action before, beyond or without conscious recognition. I specify this process through a five‐part mechanism: availability or imposition, activation, orientation, articulation and outcome. The argument extends interpretive sociology by linking the reconstruction of meaning to an account of causal operation in open social systems, building from work on cultural repertoires, dual‐process cognition, pragmatist mechanisms and context‐specific causal narratives. I illustrate the framework through Robben Island Museum, a highly curated South African UNESCO World Heritage Site whose official reconciliation narrative fragments as visitors transform embodied encounters into digital cultural objects. The article contributes a portable account of symbolic causality in social behaviour, explaining how symbolic formations become effective without reducing action either to subjective interpretation, cognitive processing or deterministic structure.