DOI: 10.1386/jdmp_00214_5 ISSN: 2516-3523

Marketing in the Metaverse: Opportunities, Challenges, and Future Trends in Emerging Economies, Abu Bashar, Brighton Nyagadza and Mohammad Wasiq (eds) (2026)

Oluwadamilola Blessing Ayeni
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Review of: Marketing in the Metaverse: Opportunities, Challenges, and Future Trends in Emerging Economies , Abu Bashar, Brighton Nyagadza and Mohammad Wasiq (eds) (2026)

London: Palgrave MacMillan, 456 pp.,

ISBN 978-3-03202-365-0, e-book, EUR 149.79

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