This paper considers the current value of three reflective papers published in the Journal of Marketing by Richard N. Farmer in 1967, 1977, and 1987. Farmer examined the global impact of marketing on war, peace, healthcare, education, and societal well-being. Through the utilization of a stylistic homage, Farmer's perspectives on marketing are reviewed and re-examined. For better or for worse, current societal (and marital) implications are discussed.

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