DOI: 10.1287/mksc.2023.1451 ISSN: 0732-2399
Leveraging the Power of Images in Managing Product Return Rates
Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov- Marketing
- Business and International Management
We use product images to predict individual item return rates, and we complement machine-based prediction with tools to interpret automatically extracted image-based interpretable features.