Leveraging Artificial Intelligence for Transforming Medical Tourism: Opportunities, Challenges, and Entrepreneurial Perspectives

The incorporation of artificial intelligence (AI) in medical tourism represents a significant change in the manner in which global healthcare services are accessed, delivered, and managed. This research examines the impact of AI on the medical tourism value chain from diagnosis and hospital administration to patient engagement and clinical follow-up. The research utilizes a qualitative exploratory perspective, using case studies from prominent medical tourism destinations such as India, Thailand, Turkey, and Singapore, to help explore how AI technologies such as machine learning, predictive analytics, and virtual assistants increase the efficiency and personalization of healthcare services, and their management and decision-making process. The study also reflects on the entrepreneurial, ethical, and policy dimensions of AI adoption, including enablers and constraints of AI usage and data privacy, regulatory inconsistencies, and stakeholder readiness. In particular, the study presents a proposed strategic framework for the application of AI in the medical tourism ecosystem while enhancing the innovative, competitive, and sustainable features of medical tourism. The study ends by providing policy-makers, entrepreneurs, and healthcare administrators with insights to harness AI in global medical tourism earnest.