Letter from the Editors: Special Issue on the Rise of Culture in International Business

This editorial article introduces the special issue of AIB Insights on the rise of culture, which includes “Cultural Value Dimension Theories: Hofstede – A Work in Progress” by Romie F. Littrell; “Developing Global Psychological Capital for Business Success” by Mansour Javidan & Jennie Walker; “Changing the Face of International Business Education: The X-Culture Project” by Vas Taras, Paweł Bryła, Susan Forquer Gupta, Alfredo Jiménez, Michael S. Minor, Tim Muth, Xavier Ordenana, Daniel Rottig, Riikka M. Sarala, Norhayati Zakaria and Srdan Zdravkovic; and “Three Multicultural Marketing Directors Walk Into a Bar: And Why It Was No Laughing Matter” by Rochelle Newman-Carrasco.