DOI: 10.46697/001c.173194 ISSN: 1938-9604

Letter from the Editors: Special Issue on Modalities and Tools of International Business Education

Ilan Alon

This editorial article introduces the special issue of AIB Insights on modalities and tools of international business education. The issue includes “Teaching and Learning Global Marketing Using the Web” by Basil J. Janavaras; “Reductionism in an International Entrepreneurship Game” by Precha Thavikulwat; and “Tools: SWOT in International Business Revisited” by Marilyn M. Helms.

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