KORXONALARNING INNOVATSION SALOHIYATINI SHAKLLANTIRISHDA LOGISTIKA VA MARKETING INTEGRATSIYASI MEXANIZMLARINI TAKOMILLASHTIRISH

The article covers the directions of integrating marketing and logistics concepts within the innovative development system of an enterprise. At the same time, the determinants of the logistical management of innovation flows are defined, among which place and time are the most crucial. The role of marketing and logistics concepts in forming the innovative potential of the enterprise is identified, where marketing and logistics are described as a direct type of innovation and a process that ensures their transformation. The application of a systematic principle for determining the role of marketing and logistics is substantiated as a new approach to the integration of objects, tools, and processes in forming the innovative potential of an industrial enterprise.