DOI: 10.70879/guku2uksf ISSN:

Khám phá nhu cầu trước trải nghiệm của khách du lịch nội địa đối với du lịch sáng tạo làm mão, mặt nạ Khmer tỉnh Vĩnh Long

Xuân Mai Lê Thị
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<p>This study aims to investigate domestic tourists’ demand for creative tourism experiences centered on Khmer ceremonial headdress and mask making in Vinh Long Province. Drawing upon the experience economy and co-creation theories, tourist demand is examined across four dimensions: entertainment, education, esthetics, and escapism. Data were collected from 117 domestic tourists&nbsp;using convenience sampling&nbsp;and subsequently analyzed using descriptive statistics in SPSS version 25.0.&nbsp;Within the surveyed sample, the findings reveal strong demand across all four experiential dimensions, with mean scores ranging from 4.02 to 4.12;&nbsp;entertainment recorded the highest demand, followed by esthetics, education, and escapism. In terms of expectations, tourists desire the creative freedom to apply colors and patterns using traditional techniques,&nbsp;participate directly in painting patterns and motifs, keep their self-made products, and engage with cultural narratives, preferring a duration of 30 to under 60 minutes and a willingness to pay&nbsp;from VND 100,000 to under VND 200,000. These results provide&nbsp;preliminary empirical evidence&nbsp;for designing interactive, co-creative tourism products that align with the preservation of Khmer culture&nbsp;within the specific study context of Vinh Long Province.</p>

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