DOI: 10.46697/001c.173199 ISSN: 1938-9604

Just Another BRIC in the Wall? The rise of the BRICs and Educating Tomorrow’s Global Managers

Asta Salmi, Joanna Scott-Kennel

The rise of the BRIC countries has implications for educating the next generation of business managers and leaders. Adoption of a global mindset and cultivating a willingness to question existing business models and established theory by international business educators is essential in a multipolar world. As classes diversify, educators need actively incorporating new experiences and knowledge into teaching, using interactive teaching methods based on problem-based learning as preparation for the continuously changing international business environment.

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