DOI: 10.1108/jtf-12-2025-0398 ISSN: 2055-5911

Is sustainable tourism actually serving the SDGs? Insights from scientometrics and BERTopic analysis of research evolution and future trajectories

Maniraj Bonkuri, N. Akshaya, S. Yamini

Purpose

Sustainable tourism is increasingly recognised as a strategic instrument for advancing the United Nations Sustainable Development Goals (SDGs). However, the field lacks a data-driven synthesis that traces the evolution of themes over time and links emerging research trajectories to SDG-aligned governance frameworks. This study maps the intellectual landscape of sustainable tourism research and forecasts its future direction using an integrated scientometric and machine-learning methodology.

Design/methodology/approach

Scientometric analysis was combined with BERTopic modelling applied to 3,223 peer-reviewed articles (2005–2025) from Scopus and Web of Science. The pipeline integrated MiniLM-L6-v2 sentence embeddings, UMAP dimensionality reduction, HDBSCAN clustering, c-TF-IDF topic representation, GPT-4-assisted labelling and manual SDG mapping. Prophet-based time-series forecasting was then used to project research trajectories through 2030.

Findings

Eighteen thematic clusters organised into four super-topics (consumer behaviour core, cultural and place-based convergence, policy and governance and environmental operations) demonstrate how sustainable tourism research engages with 6 key SDGs (8, 11, 12, 13, 15 and 17). Forecasting identifies four trajectory clusters: sharp growth in tourist behaviour and green hotel practices; gradual acceleration in carbon management and smart tourism technologies; decline in traditional sustainability indicators and stable activity in cultural heritage and rural tourism.

Research limitations/implications

The findings offer KPI frameworks for hotel operators, evidence-based governance tools for policymakers and DMOs and a forward-looking research agenda for scholars.

Originality/value

This study is among the first to combine BERTopic with prophet forecasting within an SDG-linked tourism corpus, transforming bibliometric review into a predictive, decision-support instrument.

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