Intelligent narratives: rethinking design education through the use of generative AI as a storytelling tool

ABSTRACT:

This study explores how AI workflows and prompt engineering reshape storytelling in design education. Students utilized tools such as ChatGPT, Midjourney, Runway, and Meta Glasses to reframe existing projects through iterative scripting, image generation, and reflection. Analysis of 88 visual projects and over 80 videos showed a shift from static documentation to multimodal narratives. Findings suggest AI enhances communication fluency, engagement, and reflective practice through adaptive, platform-native storytelling.