Integrating Green Technology, Ethical AI and CSR for Sustainable Business Innovation: A Theoretical Framework

Abstract

This study explores responsible and sustainable practices within the context of ‘Society 5.0’, the Japanese concept that seeks to build a human-centred society by integrating technological innovation with human values. The study’s theoretical framework is based on three interconnected pillars: green technology, ethical AI and corporate social responsibility, within a broader theoretical context based on stakeholder theories, sustainable innovation and the ethical governance of AI. The study reached several theoretical conclusions: First, true sustainability cannot be achieved in Society 5.0 without the integration of technical performance with ethical and social commitment, which requires business models based on values, not just profitability. Second, ethical AI is a central tool for achieving digital justice and increasing societal trust in technology that aids the large-scale deployment of smart technologies responsibly. Third, green technology is not just a panacea for ecological issues but also a driver of transforming organizations’ value chains into more efficient and sustainable ones. Fourth, social responsibility plays an essential role in building corporate legitimacy, especially in situations where a balance between innovation and social implications is required. This research proposes an integrative conceptual framework that enables scholars and policymakers to guide public policy and business practice towards an equilibrium and participative future, where business success is redefined from profit objectives to include environmental, social and governance impact. Thus, this framework lays down a theoretical foundation upon which subsequent research can be conducted to assess the readiness of societies and institutions to move towards more equitable and sustainable development trajectories.