Insights into the Future of International Business

This article calls for a re-examination of international business theories in the context of both changing contexts and environments and the changing nature of the multinational firms, now also emerging from developing countries. Did our theories become obsolete? It is argued that international business theory should adapt, is not predictive, and is context dependent. Changing rules as well as the role of business in society will enable new business models, as well as new theorizing on the global firm.