Incorporating a Global Perspective in Teaching Crisis Management

This article provides suggestions for incorporating global content in a crisis management course using a three-phase approach to crisis management, which is one of the most common approaches to teaching crisis management (Coombs, 2001). In this article I describe how a global perspective can be incorporated in (1) the pre-crisis phase through an understanding of cross-national differences in issues management; (2) the crisis phase through a discussion of cross-national differences in how consumers assess blame; and (3) the post-crisis phase through a discussion of how cultural differences influence the effective dissemination of lessons learned as a result of a crisis.