Implementing Artificial Intelligence to Optimize Content Marketing

The authors examine the application of artificial intelligence in addressing current challenges in marketing and content creation. They define the role of AI in optimizing costs within the context of marketing and its functions related to promotion, media channel selection, and communication strategy. Key metrics for evaluating the effectiveness of AI-generated content are identified. This study systematizes marketing objectives, provides examples of content creation using AI, and identifies differences in user engagement across various industries when publishing original and AI-generated content. Conclusions are drawn regarding the limitations and opportunities of using AI to achieve marketing objectives.