Eunyi Kim, M. Jae Moon, Sun‐Young Park

Impact of public information campaign on citizen behaviors: Vignette experimental study on recycling program in South Korea

  • Management, Monitoring, Policy and Law
  • Public Administration
  • Sociology and Political Science
  • Political Science and International Relations
Save to CiteDrive Show PDF

AbstractThis study uses a vignette‐based survey experiment for recycling programs in Korea to examine how different messages of a public information campaign as a policy instrument affect the attitudes and behaviors of citizens. It tests hypotheses based on construal‐level theory, which suggests that people tend to be more affected by abstract messages under distant psychological conditions and by concrete messages under proximal psychological conditions. In contrast to the conventional assumption of construal‐level theory, this study shows that people appear to be more affected by concrete and specific messages (mundane instructions for “how and what to recycle”) than by abstract messages (a noble vision and goal for “why to recycle”) under both distant and proximal conditions.

Need a simple solution for managing your BibTeX entries? Explore CiteDrive!

  • Web-based, modern reference management
  • Collaborate and share with fellow researchers
  • Integration with Overleaf
  • Comprehensive BibTeX/BibLaTeX support
  • Save articles and websites directly from your browser
  • Search for new articles from a database of tens of millions of references
Try out CiteDrive

More from our Archive