Ikonomanie, apriorische Bedingungsformen, Psychotechnik

Abstract

In his 1956 essay “Die Welt als Phantom und Matrize”, Günther Anders provided a thorough interpretation of radio and television. Far from just being a time-specific document of early electronic mass media, it still continues to provide insights into how human experience is changed through each new technical medium. This will be illustrated via three critical concepts proposed by Anders. He coined the term “iconomania” to conceptualise the ongoing medial shift from a writing-based to a primarily visual culture. “A priori conditional forms” is Anders’ way of getting a grasp on the structural influence of mass production and mass media on human perception and behaviour. The term “psychotechnics” was originally introduced by Anders’ father, William Stern, for early forms of applied psychology. Anders adopted it in a critical fashion in his warnings of an all-encompassing power of reshaping psychical functions that proves especially fruitful when applied to contemporary design principles. Finally, Anders’ media theory will be briefly compared to Shane Denson’s recent work on “discorrelation” between human perception and digital images.