Hyperpigmentation and social media: A cross-sectional study of content quality on TikTok

The article highlights TikTok as a growing source of health-related information regarding hyperpigmentation, but emphasises concerns about the accuracy and reliability of the content. An analysis of the top 100 hyperpigmentation-related videos revealed that while healthcare professionals’ content was more evidence-based, influencers and promotional videos dominated, often providing less reliable information. The study calls for dermatologists to engage more on social media to counter misinformation and promote accurate, evidence-based treatments, as the platform heavily influences public perception and treatment choices.