How Visitors’ Motivation Shapes Leisure Experiences in Urban Forest Parks of Fuzhou, China?

Urban forest parks (UFPs) are important recreational green spaces within the urban built environment, contributing to urban residents’ subjective vitality and well-being. Understanding how the motivations of visitors to urban forest parks translate into positive psychological experiences is crucial for promoting urban residents’ physical and mental health. This study concentrated on the motives for visiting UFPs in Fuzhou, China, and developed a conceptual framework of “motivation–attitude–visit frequency–experience” to explore the pathways through which two dimensions of motivation influence leisure experience. Data were obtained from the responses of 573 visitors (242 males, 331 females) by using on-site intercept sampling, and online and on-site questionnaire survey at seven UFPs across the city. Serial mediation analysis was used to test the proposed relationships. The results showed that both extrinsic and intrinsic motivation positively predicted visit attitudes (β = 0.297, p < 0.001; β = 0.309, p < 0.001); only intrinsic motivation had a significant positive impact on visit frequency (β = 0.147, p = 0.031), and both visit attitudes and visit frequency positively predicted leisure experiences (β = 0.371, p < 0.001; β = 0.402, p < 0.001). Extrinsic motivation was entirely mediated by attitude, forming an indirect path to leisure experiences, whereas intrinsic motivation influenced experiences through both direct paths and indirect paths. The findings reveal the important role of attitude in linking visitors’ motivations with urban forest park use and experiential outcomes. Decision-makers should consider visitors’ motivational orientations and psychological responses in the planning, design, and management of urban forest parks to promote more meaningful and sustainable engagement with urban nature. With complexities of cities, more attention needs to be given to the use of longitudinal studies in future research to obtain comparable findings and further generalizations.