How to develop a venture clienting strategy?

ABSTRACT:

Venture Clienting enables firms to identify and realize innovation opportunities more rapidly through collaboration with start-ups. However, its implementation remains fragmented and prone to failure because organizations lack a coherent strategic architecture. This paper introduces the Venture Clienting Strategy Canvas, a single-view framework developed through Action Design Research. Fourteen essential elements were identified and organized into a layered structure. Applied in two firms, the canvas improved strategy design, articulation, and internal communication.