How STARA-enabled technological readiness shapes intrapreneurial behaviour and digital competence in China's electric vehicle (EV) manufacturing sector
Syed Hussain Murtaza, Adnan Khan, Wu Lu, Azhar AliPurpose
This study examines how employees' perceptions of STARA (smart technologies, artificial intelligence, robotics, and algorithms) influence their intrapreneurial behaviour (IB) and digital competence (DC), and how digital dynamism (DD) conditions this relationship.
Design/methodology/approach
Drawing on Dynamic Capabilities Theory, Sociotechnical Systems Theory, and the Antecedents–Decisions–Outcome framework, the study develops an integrated model explaining how employees' perceptions of STARA shape behavioural responses and digital capability development. Data were collected from full-time employees in China's electric vehicle (EV) manufacturing sector, a context characterized by extensive use of STARA technologies, using an online survey and stratified purposive sampling, resulting in 193 valid responses. Partial least squares structural equation modeling was applied to test the proposed model.
Findings
The results show that positive perceptions of STARA are associated with higher levels of IB and DC. IB serves as a key mechanism through which perceived STARA relates to DC. This highlights the role of employee behaviour in capability development. DD weakens the positive relationship between perceived STARA and DC, suggesting that high environmental turbulence may constrain employees' ability to translate perceived technological opportunities into DC.
Research limitations/implications
The study offers a socio-technical explanation of digital capability development by showing how employees' interpretations of technological change and their behavioural responses jointly shape capability outcomes. It highlights the importance of aligning technological change with employee-driven adaptation under conditions of environmental uncertainty.
Practical implications
The findings provide insights for managers in technology-intensive manufacturing firms. They show how employees' perceptions of STARA and intrapreneurial behaviour can contribute to DC.
Social implications
The findings suggest that fostering IB and DC can enhance employee adaptability, employability, and career resilience, contributing to a more digitally prepared workforce amid ongoing technological transformation.
Originality/value
This study contributes to the literature on digital transformation and capability development. It integrates employees' perceptions of STARA with employee behaviour within a sociotechnical framework in the EV manufacturing context.