DOI: 10.1177/0018726702551004 ISSN:
Hofstede’s Model of National Cultural Differences and their Consequences: A Triumph of Faith - a Failure of Analysis
Brendan McSweeney- Management of Technology and Innovation
- Strategy and Management
- General Social Sciences
- Arts and Humanities (miscellaneous)
Geert Hofstede’s legendary national culture research is critiqued. Crucial assumptions which underlie his claim to have uncovered the secrets of entire national cultures are described and challenged. The plausibility of systematically causal national cultures is questioned.