Gung-Ho: A fresh look at a video classic for teaching cross cultural management

This article shows how the classic movie Gung Ho was used to illustrate cross-cultural models and to teach about a variety of issues relating to international management. This movie allows instructors to discuss Hofstede and Swartz models of culture and to understand the importance of cultural distance. Constructs highlighted by the movie include individualism, collectivism, uncertainty avoidance, conservatism, motivation, incentives, authority and leadership, work values, etiquette, communication, diversity, and transnational human resource management. While movies are meant to entertain, their value in teaching about international business can be great in the skillful hands of a seasoned professor.