GAFAM and Competition Law: The Premises of Regulation

GAFAM are among those structural digital platforms whose ultra-dominant position in digital markets and the originality of their practices raise unprecedented competition issues. Their spontaneous tendency toward concentration results from the implementation of innovative business models based on massive data capture and exploitation through high-performance algorithms. The specificities inherent in these web giants raise questions about the ability of classical competition law rules to ensure efficient regulation. Indeed, competitive regulation of these platforms raises essential challenges and proves indispensable, even if the effective realization of such an undertaking appears laborious.