Finding the right fit: the recruitment dilemma of an e-commerce company

Learning outcomes

After completion of the case study,

This case study aligns with the revised Bloom’s taxonomy (L3, L4 and L5).

Case overview/synopsis

Benzara E-commerce India Pvt. Ltd., a prominent organisation in the home decor and furniture industry, grappled with the complexities of talent acquisition during its expansion in India’s competitive e-commerce market. Despite using various recruitment channels, such as Naukri.com, LinkedIn, campus hiring and employee referrals, the company faced persistent challenges, including high turnover rates, lengthy onboarding times and mismatched candidate profiles. These issues hampered its operational efficiency and growth ambitions. This case study provided an in-depth examination of Benzara’s recruitment strategy, emphasising the trade-offs and performance of each channel. It invited readers to propose innovative, data-driven solutions to refine the hiring framework, ensuring alignment with the company’s goals and sustaining its competitive edge in the dynamic e-commerce landscape.

Complexity academic level

This case study can be used for the Master of Business Administration (MBA) students in the core course human resource (HR) management and for the courses such as talent acquisition and management, strategic human resource management taught to MBA students specialising in HR.

Subject code

CSS6: Human resource management.