Fashion Conformity Pressure in Consumption: Its Effects on Youth Mental Health, Anxiety and Depressive Tendencies
Yingchun XuAbstract
Objective
Social conformity in fashion consumption brings persistent peer comparison psychological pressure to young groups, resulting in contradictory mental states and sub-health mental conditions during clothing selection. To solve the conflict between group following psychology and individual personalized demands, this paper explores young people’s fur design preference differences driven by herd mentality and differentiated needs, so as to alleviate fashion consumption psychological pressure, reconcile conflicting inner mental states and improve young consumers’ consumption mental health.
Subjects and Methods
This study selects young consumers aged 18-30 as research participants. Combined with questionnaire surveys and statistical regression analysis, it investigates the correlation between fashion conformity pressure, individual mental state fluctuation, dual consumption psychology and fur aesthetic preference, and clarifies how psychological factors affect consumption decisions and long-term mental health status.
Results
Blind herd consumption aggravates young people’s passive social psychological pressure and triggers unstable mental states in clothing matching. Diversified and personalized fur designs satisfy individual differentiated aesthetic demands, effectively relieve conformity-related psychological pressure, stabilize fluctuating mental states, and exert positive effects on improving young people’s consumption mental health.
Conclusions
Herd mentality and differentiated needs jointly restrict young people’s fur design choices. Fashion designers should balance popular trend elements and personalized design languages to reduce young consumers’ social comparison psychological pressure, ease contradictory mental states, protect their consumption mental health, and guide more rational and mentally friendly fur product design.
Corresponding Author
Yingchun Xu, Heilongjiang University, Harbin 150080, Heilongjiang, China.