FACTORS AFFECTING A STUDENT'S PREFERENCE FOR ONLINE PROFESSIONAL COURSES: A CONJOINT APPROACH

Online professional courses have changed the learning methods,especially after covid 19.These professional courses proved to be very useful and broke the geographical boundaries for learning.This research paper aimed to study the preferred attributes of the online professional courses offered by the different institutions and their relative importance from a student's perspective. This paper applied the conjoint method to identify the preferred attributes of online courses. The paper found the highest utility associated with the renowned resource person, with a good research background,etc,and contemporary content.The main aim of joining the courses is to upgrade with new knowledge and skills which makes them employable and improve their earning potential. The utilities for a year duration with reasonable course fee is found positive.The positive reviews from previous students stimulate the chance of opting for the courses and most of the students prefer evening timings and live sessions for these courses.