DOI: 10.1145/3816933 ISSN: 2573-0142

Exploring the Impact of AI-powered Creativity Support Tools on Professional Creative Workflows

Caterina Moruzzi, Charlotte Bird, Laura Mariah Herman

Creativity Support Tools (CSTs) have long been a subject of interest within Human-Computer Interaction (HCI) research. The advent of Artificial Intelligence (AI), particularly generative AI, introduced new levels of adaptability and automation to CSTs. Despite increased adoption, gaps persist in understanding how practitioners appropriate AI‑powered CSTs across creative workflows. This paper presents findings from an exploratory, multi-session study with creative professionals, examining their use of AI-CSTs across workflow stages. We identify key successes, challenges, and aspirations for tool development, reflecting on how AI influences collaborative creative practices, particularly in relation to accessibility, expertise, and creative agency.