Exploring the forces driving ChatGPT diffusion on X: An integrated theoretical perspective

This study examines the key factors driving ChatGPT’s diffusion on X through the media effects and innovation diffusion theories. The findings reveal perceived usefulness was discussed more than topics like government regulations, with positive and neutral sentiments dominating. Theoretically, this study advances understanding of innovation diffusion via the media effects perspective. Practically, it offers guidance to AI developers and stakeholders for improving AI applications and decision-making.