Exploring Institutional Realities: The Economic Crisis as a Time for IB to Lead

The article suggests that international business can contribute to the understanding of the crisis and its consequences and in giving appropriate policy implications. The essay offers institutional theory as a particularly useful framework, as it takes institutional differences into account. It is also suggested that international business can be part of the solution by applying theories from a wide variety of disciplines to solve systematic problems. Studying variations across time and space is suitable for international business researchers.