DOI: 10.32322/jhsm.1945812 ISSN: 2636-8579

Evaluation of academic reliability and actionability scores of short-format video content: a cross-sectional study

Dilara Dinç, Aslıhan Özbilgen
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Aims: This study aimed to comparatively evaluate the transparency, reliability, understandability, and actionability of toothbrushing videos available on YouTube and Instagram using the JAMA Benchmark criteria for transparency, m-DISCERN for reliability, and PEMAT A/V for understandability and actionability.Methods: This cross-sectional study evaluated the quality, transparency, understandability, and actionability of pediatric toothbrushing videos on YouTube shorts and Instagram reels. Searches were conducted using the Turkish phrase “çocuklarda diş fırçalama” (“toothbrushing in children”), screening the top 100 results per platform. Videos under 4 minutes providing educational content were included (n=67; Instagram: 28, YouTube: 39). Independent evaluations were performed by two pedodontists using PEMAT-A/V, modified DISCERN, and JAMA Benchmark criteria. Inter-rater agreement was assessed via ICC and Cohen’s Kappa. Data were analyzed using Fisher’s exact, Chi-square, and Mann-Whitney U tests (p

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