Enhancing Digital Technology Adoption in SMEs Through Sustainable Resilience Strategy: Examining the Role of Entrepreneurial Orientation and Competencies

This paper examines how entrepreneurial traits affect Small and Medium Enterprises (SMEs’) adoption of digital technologies. With the mediating influence of a sustainable resilience strategy (SRS), it explicitly investigates the effects of entrepreneurial orientation (EO) and entrepreneurial competencies (EC) on digital technology adoption (DTA). Using a structured questionnaire, 381 SMEs provided data for this study; the analysis was performed with Partial Least Squares (PLS) with the SmartPLS 3 program. The results show noteworthy relationships between EO, EC, and SRS, as well as between SRS and DTA. These findings highlight SRS’s critical role in encouraging SMEs’ use of digital technologies using entrepreneurial orientation and competencies.