DOI: 10.59875/1719924623 ISSN:

Electronic Products' Brand Image And Interactive Advertisement's Impact On Consumer Behavior: A Case Specific To Delhi

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Consumer behavior plays a very important role in today's market Scenario Consumer behavior is directly affected by so many factors and the Brand image of any product is one of the most important factors Interactive advertising and marketing is actually a change from the more conventional and maybe boring approach to advertising which is based on customers recalling and seeing a standard magazine ad or even listening about a product on the radio The goal of this study is actually examining the effect of brand image and advertisement on consumer purchasing behavior in Delhi Using Convenience sampling methodology the questionnaire was used to gather information A sample of 150 consumers was taken from Delhi City for this study Findings show that interactive advertisement and brand image have a strong positive effect and a strong connection with customer purchasing behavior Consumers have a positive attitude to view the brand image

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