DOI: 10.1108/978-1-80686-393-820261008 ISSN:
Effective AI Practices and the Reliability of Accounting Profits: A Strategy for Enhancing Financial Performance and Achieving Institutional Excellence
Enas K. Abu Farha, Lana K. Abu FarhaAbstract
This chapter explores the relationships and connections between the reliability of financial performance and adoption of artificial intelligence (AI) techniques. It analyses how different AI techniques influence the reliability of organisational profits and sustainable performance.
Recent literature has demonstrated that technology improvements alongside AI experts can generate positive outcomes and results. These relationships receive significant fairness from relative factors that combine regulatory strength and organisational complexity.