DOI: 10.38053/acmj.2012620 ISSN: 2718-0115

Does social media influence physician selection among those considering aesthetic operations or procedures? A cross-sectional descriptive study

Ahmet Sarma, Burçin Acuner, Oğuzhan Durmuş, Onur Alp Karakaş, Ahmet Eksal Kargı
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Aims: Social media is a common source of health information and a factor in provider choice. This study examined how social media use relates to physician selection and to the tendency to undergo aesthetic procedures in adults and how these associations vary with age, educational level, and use habits.Methods: A total of 1030 volunteers aged 18 years and older were enrolled between February 2020 and August 2021 by convenience sampling. Data were collected face-to-face and online with a researcher-developed 30-item questionnaire whose content was reviewed by three experts (no formal psychometric validation was performed). Non-parametric tests (Chi-square, Mann-Whitney U, and Kruskal-Wallis H) and effect sizes were used; significance was p

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