DOES GREEN PRODUCT INNOVATION BOST FIRM PERFORMANCE? MEDIATION MODEL OF COMPETITIVE ADVANTAGE

Directly test Green Product Innovation (GPI) of Firm Performance (FP) and indirect testing through Competitive Advantage (CA). Companies that are the population were all manufacturing companies listed on the IDX 2019-2021. Data were analyzed using PLS. GPI have no affects FP, GPI have no affects CA, CA have no affects FP, and CA does not mediate GPI and FP.