DOI: 10.1287/mksc.2023.0029 ISSN: 0732-2399

Does Access to Human Coaches Lead to More Weight Loss Than With AI Coaches Alone?

Anuj Kapoor, Sridhar Narayanan, Puneet Manchanda
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Access to human coaches leads to more weight loss than with access to an AI coach alone, with consumers setting higher weight loss goals, tracking their weight and food intake more frequently.

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