Digital Witchcraft 2.0: Digital, spiritual and resistance

This introductory article analyzes the contemporary transformation of witchcraft in the age of digital cultures. Rooted in the field of digital religion studies, online witchcraft transcends the institutional religious framework to engage with lived spirituality, identity, and social action. Social media fosters the emergence of cyber-covens, the viral spread of rituals, and the rise of feminist, queer, and environmentalist figures of resistance. Situated between traditional heritage and technological hypermodernity, these practices reconfigure the relationships between the sacred, subjectivity, and technology. The article highlights the role of algorithms and platforms in the visibility and standardization of these practices, while emphasizing the rise of a ‘witch economy’ based on the commodification of rituals, content, and applications. Finally, the authors stress the ambivalence of this digital witchcraft, which is both integrated into platform capitalism and a channel for new forms of cultural and political protest.