DOI: 10.12688/openreseurope.21454.2 ISSN: 2732-5121

Design choices of energy interface for rural area consumers in Finland

Majad Qureshi, Antti Knutas, Annika Wolff, Erno Vanhala
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Background This paper reports on the measures taken to develop a structured and organized approach to understanding the various design elements used in the energy interface. The approach taken in this study involves a decision-making process that selects energy interface elements from both the consumer’s and developer’s perspectives. Methods The decision-making process utilized the Analytic Hierarchy Process (AHP) methodology, which integrates mathematical and psychological principles. A panel of experts was invited to take part in the workshop activity to choose the best option by quantifying subjective judgments and synthesizing the opinions into a clear result using the AHP framework. Results The evaluation rounds with participants revealed key insights into points such as affordability and usability, which were crucial in energy consumers’ priorities. Also, consumers prefer advanced technology features, particularly in mobile devices and smart home integration. Conclusions The recommendations from the decision-making process, which include stressing the distinct needs of various energy consumer groups, can help future product development and marketing strategies.

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