Demand for Demand: Consumption Norms, Hysteresis, and the Struggle to Revive Whale Consumption in Japan’s Largest Whaling Port

Abstract

This article examines Japan’s contemporary commercial whaling industry through the lens of “demand for demand,” i.e., efforts to 1) stimulate whale product consumption and 2) preserve the domestic industry, via public subsidy if necessary. Focusing on Shimonoseki, Japan’s principal pelagic whaling port, it analyzes strategies aimed at overcoming intergenerational whale meat consumption differences, particularly via the city’s public school lunch program. The article speculates that whale consumption is unlikely to recover and proposes a novel theoretical model for future research on the subject. I suggest that Japan has undergone an irreversible social regime shift away from whale-eating norms.