Creativity and Proactive Personality as Triggers for Entrepreneurial Alertness in Improving the Business Performance of the Creative Industry in Indonesia

Measuring a company’s performance can help improve the positive aspects of its operations in addressing shortcomings. Innovative and change-oriented employees help the company’s performance improvement, increasing entrepreneurship awareness. Therefore, this study aims to determine how entrepreneurial awareness may be created by innovation and a proactive personality to enhance business performance. Players in Indonesia’s creative industries were given questionnaires, and SEM-PLS was used to process the data. The findings of this study demonstrate that entrepreneurial acuity, proactivity, and innovation significantly impact business performance. Entrepreneurial vigilance was also discovered to function as a mediator. The findings of this study have significant practical ramifications because, in addition to filling a research gap, they demonstrate that creative industry players must be more flexible and inventive to foster a creative work environment for their employees.