Conclusions

Artificial intelligence (AI) is having a profound impact on how businesses develop products and services and interact with their customers. This volume presents research that explores how consumers perceive and value the integration of AI in various contexts. The final chapter summarizes the key findings, identifying areas of alignment and divergence among the studies. It also provides concluding insights to inform future academic research and managerial practices, particularly in developing marketing and segmentation strategies that can identify consumers with a stronger preference for AI-powered products and services.