DOI: 10.11648/j.cls.20241001.11 ISSN:

Comparative Analysis of Mass Media in Nigeria and Ghana

Emmanuel Jibb Adams, Jemima Deynum Elisha, Simeon Gift Onyinyechi Joy Amarachi Ofordi
  • General Medicine
  • General Earth and Planetary Sciences
  • General Environmental Science
  • General Medicine
  • Ocean Engineering
  • General Medicine
  • General Medicine
  • General Medicine
  • General Medicine
  • General Earth and Planetary Sciences
  • General Environmental Science
  • General Medicine
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This study conducts a comparative analysis of the mass media landscapes in Nigeria and Ghana, focusing on their historical development, regulatory frameworks, and content focus. Drawing on a diverse array of sources, including books, journal articles, and government reports, the research evaluates the trajectory of media evolution in both countries from their colonial past to the present day. The study employs a theoretical framework that combines the political economy of communication and the cultural studies perspective. The political economy of communication approach highlights the economic, political, and social factors that shape media content and structure, while the cultural studies perspective emphasizes the role of media in shaping cultural values and identities. The findings reveal that both countries have shared priorities in promoting national unity, addressing social and economic development issues, and preserving cultural values. The study concludes that while both countries share some commonalities, such as the emergence of indigenous broadcasters and the growth of online news, there are also notable differences. The study recommends that both Nigeria and Ghana should work to foster international collaboration in the mass media industry.

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