Chained to blockchain: How escalating attachments communicatively constitute failing courses of action

How do multiple possible action trajectories progressively narrow into one failing line of activity? While escalation of commitment scholars have long puzzled over this question, their tendency to conflate escalation with persistence and treat commitment as primarily cognitive compromises the concept’s theoretical precision and practical relevance. Adopting a communicative-relational ontology, we reconceptualize escalation as a process of communicatively constituted, ventriloquial attachment. We draw on an in-depth study of an interorganizational team to trace how such an attachment to the idea of working with blockchain technology emerged and progressively intensified in members’ interaction, pulling the team toward a single line of activity while alternatives were increasingly sidelined to a point where detaching became seemingly impossible. Our findings introduce the concept of escalating attachment , emphasizing how escalating processes are dynamic, relational accomplishments that both pull action forward along select lines of activity and hold it in place. This, we claim, resonates with practitioners’ lived experiences of how they not only hold onto an idea but also become progressively held by that very same idea. Further, our insights contribute to the communication as constitutive of organization (CCO) literature by lifting scholars’ focus away from situated (inter)action and toward how (inter)actions connect.