Brand Trust, Practitioners' Mental Health and Collaborative Development of Industrial Chain

Objective

Unstable brand credibility and chaotic industrial chain operation easily bring persistent work pressure and negative mental states to industrial practitioners, severely restricting their mental health and hindering high-quality industrial collaboration. This study explores the interactive correlation between brand trust, practitioners’ mental health status and industrial chain synergy. It aims to clarify how brand trust alleviates occupational psychological pressure, stabilizes practitioners’ mental states, and drives sustainable collaborative development of the industrial chain.

Subjects and Methods

This study adopts empirical analysis and structural equation modeling, selecting frontline industrial chain practitioners as research subjects. It collects questionnaire data on brand trust perception, occupational psychological pressure, mental health level and industrial collaboration efficiency, and quantitatively analyzes the mediating role of practitioners’ mental health in the linkage mechanism between brand trust and industrial chain coordination.

Results

Stable brand trust significantly reduces practitioners’ occupational psychological pressure, effectively relieves anxious and negative mental states, and comprehensively improves their mental health level. Optimized individual mental states further enhance practitioners’ work initiative and cooperation willingness, which positively boosts resource integration and operational efficiency of the entire industrial chain, forming a benign interactive development cycle.

Conclusions

Brand trust exerts a vital positive influence on industrial chain collaborative development, with practitioners’ mental health serving as a key intermediate transmission factor. Improving brand trust can continuously ease practitioners’ work psychological pressure, maintain positive mental health states, and break psychological barriers restricting industrial cooperation. This study provides a human-oriented practical path for balancing employee mental health protection and industrial chain high-quality development.

Keywords: Brand Trust; Industrial Practitioners; Mental Health; Occupational Psychological Pressure; Mental State; Industrial Chain; Collaborative Development

Corresponding Author

Zhipeng Li, Hebei Petroleum University of Technology, Chengde, 067000, China