DOI: 10.1177/00219347261447317 ISSN: 0021-9347
Beyond
Good Hair
: An Act of Resistance to Symbolic Annihilation
Daphne Valerius, Rokeshia Ashley-McNamee
This study explores how the documentary
Good Hair
functions as a mediated counter-narrative, influencing the modern natural hair movement among Black women. Using multi-method qualitative approaches—textual analysis of viewer reviews, a focus group with Black women, and an interview with a natural hair care expert—we examine the film’s impact on perceptions of beauty, identity, and health. Findings reveal that
Good Hair
provided viewers with a sense of awareness, liberation, and validation, prompting cultural dialogue and in some cases, behavior change. The film challenged dominant beauty norms and inspired reflection on hair practices historically shaped by Eurocentric standards. Through these responses, we argue that
Good Hair
serves not only as a cultural artifact but as an educational tool that catalyzed change within Black communities. We position it within the framework of mediated counter-narratives.