DOI: 10.1177/00219347261447317 ISSN: 0021-9347

Beyond Good Hair : An Act of Resistance to Symbolic Annihilation

Daphne Valerius, Rokeshia Ashley-McNamee

This study explores how the documentary Good Hair functions as a mediated counter-narrative, influencing the modern natural hair movement among Black women. Using multi-method qualitative approaches—textual analysis of viewer reviews, a focus group with Black women, and an interview with a natural hair care expert—we examine the film’s impact on perceptions of beauty, identity, and health. Findings reveal that Good Hair provided viewers with a sense of awareness, liberation, and validation, prompting cultural dialogue and in some cases, behavior change. The film challenged dominant beauty norms and inspired reflection on hair practices historically shaped by Eurocentric standards. Through these responses, we argue that Good Hair serves not only as a cultural artifact but as an educational tool that catalyzed change within Black communities. We position it within the framework of mediated counter-narratives.

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