DOI: 10.69554/qeso8651 ISSN: 2397-0634

Beyond automation: Generative AI as a strategic thought partner in educational advancement

Liz Hawkins
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Artificial intelligence (AI) is changing how educational institutions interact with donors, alumni and stakeholders. While early applications focused on automating routine tasks, the emergence of generative AI (GenAI) and large language models (LLMs) has introduced a new paradigm: AI as a strategic thought partner. This paper explores how GenAI can enhance leadership, creativity and decision making within university advancement, drawing on personal experience during a large-scale university merger and the applied use of multiple LLMs — including Microsoft Copilot, Claude and ChatGPT — as strategic tools. It presents principles of effective prompt design and use of ‘personas’ that enable advancement professionals to collaborate productively with AI and proposes a values-led advancement AI governance framework to support ethical and responsible use. The discussion highlights both opportunities and risks — emphasising the importance of human review, data privacy and the need for advancement-specific guidelines. The paper concludes that GenAI, when implemented with clear guardrails and institutional integrity, has the potential to elevate advancement from an operational function to a strategic, mission-aligned partner in shaping the future of higher education. This paper is also included in The Business & Management Collection, which can be accessed at https://hstalks.com/business/.

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