Balancing Expansion and Core Values: Naario’s Quest for a Sustainable Model

Naario aimed to offer organic food products to health-conscious individuals. Naario operated on an omnichannel sales and distribution model. It also relied on a significant network of women partners, called Naario partners, for its offline sales. Anamika had embarked on an entrepreneurial venture that guaranteed the availability of nutritious food options for customers and also empowered women to make financial gains. Her greatest dilemma at this moment was whether to focus her energies on motivating the Naario partners and institute measures to ensure their retention or to invest her time to prepare for the forthcoming round of investments.