DOI: 10.5937/poseko27-57957 ISSN: 1820-6859

Aspects of economic sustainability in traditional and organic agriculture: A comparative analysis of methods aimed at improving management, marketing activities, and business performance

Slobodan Nićin, Vladana Radnović, Jelena Radnović-Vukčević, Branislav Radnović

In this research on the economic sustainability of organic agriculture in comparison with conventional agriculture, the costs and benefits of organic production were analyzed, while also considering farmers' attitudes, with the aim of improving management and marketing activities and overall business performance. The results show potential advantages of organic agriculture, such as lower variable costs and improved yields, but also challenges, including higher initial investments. The respondents evaluated the economic sustainability of organic agriculture differently, although the majority perceived a positive impact on the environment and the local economy. This research provides useful guidelines for understanding and supporting organic agriculture, emphasizing the need for further research and education on this topic.